At the opening of the 2026 China International Fair for Trade in Services (CIFTIS) in Beijing on September 9, East Buy showcased nearly one hundred self-developed products, including 60 food items and 34 non-food products spanning fresh snacks, nutrition and wellness, paper goods and personal care, as well as home and textile categories.

During the fair, East Buy unveiled its inaugural self-operated down jacket and confirmed that sales will commence on September 20, with membership pricing starting at just 299 yuan. The down jacket line marks a pivotal step for East Buy in extending its proprietary product range from food and agricultural goods into the apparel sector.

Crafted with white goose down, the jackets feature a down content of 90%, a fill power of 700, and a cleanliness rating of 1,000, while internal standards for colored and foreign fibers exceed national requirements. On the supply chain front, East Buy's team inspected eight factories before selecting three leading suppliers, and has since implemented a multi-tier quality control framework spanning from raw materials to finished goods.

According to East Buy's fiscal 2026 performance report, as of May 31, 2026, the company had launched 1,009 proprietary products, generating total GMV of 10.2 billion yuan, with self-operated products contributing 5.4 billion yuan, approximately 52.6% of overall GMV.