Sling Group Holdings Limited reported an unaudited net profit of RMB 3.31 million for the six months ended 30 June 2026, reversing the RMB 0.07 million profit recorded a year earlier.

Revenue from continuing operations increased 18.3% year-on-year to RMB 38.08 million, driven primarily by online channels, which contributed 86.1% of total sales. Wholesale to online retailers added a further 12.5%, bringing the combined online contribution to 98.6%.

Gross profit rose 13.1% to RMB 20.96 million, while gross margin narrowed to 55.0% from 57.5% in the prior-year period, reflecting intensified price competition in China’s consumer market. Selling and distribution costs grew 16.4% to RMB 18.92 million, broadly in line with higher sales volumes and royalty expenses, whereas administrative and other operating expenses fell 10.0% to RMB 4.45 million following tighter cost controls and the absence of inventory write-downs.

Other income more than doubled to RMB 6.34 million, supported by sub-licensing income from the ELLE brand and service fees from business partners. Finance costs declined 16.7% to RMB 0.62 million.

Sling Group ended the period with cash and cash equivalents of RMB 14.31 million, up from RMB 8.26 million at 31 December 2025, helped by a RMB 6.91 million operating cash inflow. Net current liabilities narrowed to RMB 0.39 million, and total capital deficiency improved to RMB 5.75 million from RMB 9.02 million six months earlier. Bank borrowings stood at RMB 15.70 million, with RMB 32.50 million of uncommitted facilities undrawn.

Earnings per share were RMB 0.59 cents, and the board did not declare an interim dividend.

Management stated that emphasis will remain on livestreaming, social media promotion and supply-chain efficiency to sustain the profitability trend in the second half of 2026.