From September 7 to 13, Agricultural Bank of China Limited will host its Financial Education and Awareness Week under the theme "Clean Financial Networks, Safeguarding Worry-Free Consumption." Guided by a commitment to proper performance principles, the bank treats consumer education as a key pillar of its mission to serve the public through finance.

The bank is deepening its support for rural revitalization across the financial sector by rolling out "Financial Education in Villages" initiatives widely in county towns, boosting the promotion of benefit-oriented policies and spreading financial knowledge. A sharp focus is placed on inclusive finance, pension finance, and digital finance, with tailored, scenario-based educational efforts targeting senior customers, youth, delivery and ride-hailing workers, and persons with disabilities.

Leveraging a seamless integration of online and offline channels, ABC will tap into its extensive branch network spanning urban and rural areas, along with its official website, mobile banking app, and social media accounts, to produce engaging content such as short videos and songs that resonate with diverse audiences. By joining forces with government bodies, media outlets, community organizations, schools, and businesses, the bank will extend its reach into villages, neighborhoods, campuses, enterprises, and commercial districts, promoting digital and smart financial services that safeguard livelihoods, highlighting risks tied to online financial scams, and guiding consumers through diversified dispute resolution mechanisms.

As part of a special campaign, "Consumer Protection Tips Delivered to Your Doorstep," the bank will step up compliance training and policy briefings for its own staff and partner institutions to curb practices like misleading sales, false advertising, and unauthorized fee collection.

Upholding the political and people-centered nature of financial work, Agricultural Bank Of China Limited continues to advance its "Nong Qing Service" initiative, enhancing service quality and customer experience. By delivering financial literacy and risk alerts tailored to public needs, the bank aims to bolster consumer financial capability and contribute to a cleaner, more transparent financial consumption environment for all.