On September 1, EAST BUY rose 5.05% in regular trading, trading at HK$25.76 per share, with turnover of HK$128 million, extending the strong rally following its fiscal year results release.

On the news front, EAST BUY reported FY2026 results that significantly beat expectations. Total revenue reached RMB 5.701 billion, up 29.8% year-over-year. Operating profit surged to RMB 663 million, reversing the prior-year loss of RMB 110 million. Net profit attributable to shareholders soared to RMB 544 million, an increase of approximately 86 times. Notably, second-half revenue hit RMB 3.4 billion, up 53.7% YoY, signaling accelerating growth momentum. Self-developed product GMV reached RMB 5.4 billion, surpassing 50% of total GMV for the first time.

Multiple brokerages issued bullish calls following the results. Founder Securities maintained a Strong Recommend rating, while China Merchants Securities International upgraded its rating to Buy with a HK$27 target price. CITIC Construction Investment maintained a Buy rating, projecting FY2027-FY2029 adjusted net profits of RMB 845 million to RMB 1.239 billion.

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