Guangzhou Pearl River Piano Secures Atour Hotel Partnership for Creative Park Development

Stock News
Yesterday

Guangzhou Pearl River Piano Group Co.,Ltd. (002678.SZ) has announced a significant collaboration agreement, marking a strategic move to enhance its cultural tourism portfolio.

On September 11, 2026, the company's wholly-owned subsidiary, Guangzhou Pearl River Piano Cultural Park Operation Management Co., Ltd., formally signed a series of agreements—including the Hotel Management Contract and Franchise Operations Contract—with Shanghai Rongduo Business Management Co., Ltd. This partnership is set to drive forward the construction, renovation, and pre-opening preparations for the new project.

Following the execution of these agreements, both parties will work in tandem to advance all aspects of the project's development, ultimately facilitating the successful launch of the Pearl River Piano Creative Park Atour Hotel initiative. The collaboration is expected to significantly bolster the ancillary services available at the creative park, elevating its overall operational capacity and service standards.

This strategic alliance is poised to empower the park's leasing efforts and operational efficiency, effectively integrating the revitalization of industrial heritage with premium cultural and tourism offerings. By enriching its cultural tourism business segment, Guangzhou Pearl River Piano Group Co.,Ltd. is steadily advancing its transformation from a traditional cultural manufacturer into a comprehensive cultural services provider, reinforcing its commitment to long-term sustainable growth.

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