HIPINE (02583) has announced its latest strategic initiatives, reaffirming its commitment to expanding within the "precious metals + wearables + intelligence" sector. As a designer, manufacturer, and brand owner of China's pure gold luxury watches, the group's core business remains focused on the research and production of timepieces and accessories featuring gold cases and bezels.
The company has implemented a series of key business measures. Firstly, it has initiated the development of an "Intelligent Jewelry" group standard. In collaboration with the National Jewelry Standardization Technical Committee (TC256), Beijing Guoshou Jewelry Testing Co., Ltd., Future Wearable Health Technology Co., Ltd., and Zhongshen (Shenzhen) Jewelry Intelligent Manufacturing Co., Ltd., this initiative aims to fill the standardization void in China's smart jewelry industry. The new standard will unify production processes, material definitions, functional parameters, quality inspection protocols, and safety regulations, establishing a robust regulatory foundation for the sector's systematic and scaled growth.
In the realm of smart jewelry products, the group has launched the world's first pure gold smart ring. This pioneering product has received the industry's inaugural special certification for pure gold smart rings from Beijing Guoshou Jewelry Testing Co., Ltd. The "pure gold + smart" model creates a brand-new product category within the jewelry industry. This validation from the testing authority signifies a crucial transition from conceptual design to a commercially viable, testable, and verifiable product. Furthermore, the group has partnered with Shenzhen Guoci Yongfengyuan Co., Ltd. to unveil a co-branded national porcelain smart ring, which seamlessly integrates state-banquet-grade oriental ceramic materials and classic imperial porcelain patterns with smart sensing systems, health monitoring, and AI services. This fusion injects a profound Eastern cultural essence into smart jewelry, narrating a rich oriental aesthetic on the wearer's fingertip.
Additionally, the company’s subsidiary, Shenzhen Jinling Artificial Intelligence Co., Ltd., has officially launched an AI retail intelligence solution for jewelry stores. Built on the proprietary "GrowthAgent OS" platform, this solution offers a combination of standardized and customized AI-enabled smart retail services. Designed specifically for jewelry retail scenarios, it provides core functions such as intelligent guidance, inventory management, and customer insight, constructing a three-in-one capability framework that integrates terminal transformation, brand operations, and long-term growth. The system delivers an end-to-end solution covering data identification and analysis, precise customer targeting, business execution, internal management coordination, and operational decision support. Its key advantage is its ability to deploy quickly and lightly without requiring a restructuring of existing store processes. This approach not only enhances customer value but also significantly improves store efficiency and reduces operational costs, offering jewelry retailers a practical and verifiable plan for operational improvement.
Looking ahead, HIPINE will persist in its strategic focus on "precious metals + wearables + intelligence," preserving its material craftsmanship while advancing toward smart interaction and an integrated industrial ecosystem. Guided by its mission of "technological innovation, reimagining gold," the group plans to collaborate with industry partners, leveraging digital intelligence to empower the sector. By aggregating industrial resources, it aims to explore new growth trajectories for precious metals wearables in the AI era, propelling the gold jewelry industry toward a more digital, ecosystem-driven, and high-end future.