1040 ET - Quebecor's new 12-year agreement securing French-language NHL rights for TVA Sports 2038 isn't a deal made directly with the league. Instead, Quebecor is sublicensing those rights from Rogers Communications, the telecom major that holds exclusive national broadcast authority across Canada through its C$11 billion master deal. The deal is an example of the concentration of Canada's media landscape where one single titan can effectively gatekeep who sits at the table. In this case, Quebecor is buying a seat at Rogers' table to expand its regular season hockey game lineup. Rogers, instead continues to solidify its dominance over Canadian sports, having most recently taken full control of the Maple Leafs Sports & Entertainment and its flagship franchises, including the Toronto Maple Leafs.