Coca-Cola Gets New Drink Ideas from Social Media, CEO Says
Dow Jones
17 hours ago
1253 ET - Coca-Cola has gotten new product ideas from social media, CEO Henrique Braun says at the Barclays Global Consumer Staples Conference. For instance, the company saw consumers sharing videos of themselves online flavoring Sprite with teabags. "It became something that I said, 'Well, that makes sense," Braun says. Coca-Cola then began testing a Sprite variation flavored with ice tea, and found that it tasted good and went over well with U.S. consumers, he continues. "Fast forward, we shifted to China, which is a key market for tea, and I reported in the second-quarter earnings as one of the highlights on innovation."
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