Hermes Should Benefit from High-End Customers but it Isn't Immune to Sector Struggles

Dow Jones
Yesterday

1037 GMT - Hermes has showed superior resilience and structural ability to outperform the broader industry, AlphaValue analyst Jie Zhang writes in a note. The French luxury-goods company has exceptional brand desirability and exposure to high-end customers, the analyst says. The challenging economic context and price increases in recent years have pushed some of so-called aspirational consumers away from luxury, Zhang says. "This structural shift clearly benefits Hermes given its particularly affluent and loyal customer base, which supports our view that the group should continue to outperform the sector," the analyst writes. However, even Hermes cannot be completely immune to lower industry traffic and weaker demand for luxuries, she adds. The stock trades 1.2% higher.

 

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